We are proud to announce an innovative new technical kit partnership with Aston Villa and Fanatics.
This ground-breaking affiliation is the first of its kind for a professional English football team and fashion brand.
Our Creative Director and co-founder, Luke Roper, has worked collaboratively with Aston Villa and Fanatics on the design of the club’s 2018/19 kit. With Birmingham at our heart, Luke Roper, a lifelong Villa fan, understands the history of the shirt and has applied this passion and knowledge to the design.
The alliance will maintain the quality and heritage of a kit that has played a significant role in Luke’s life. We have helped Aston Villa provide fans with a kit that resonates with its Birmingham roots and ultimately develops its engagement with the local community.
As a brand we are continually looking to innovate, whether it be in our product designs, fabrications or stores. This collaboration, first for a British fashion brand, demonstrates this commitment.
On the partnership, Creative Director, Luke Roper said, “As part of the pride and a lifelong Villa supporter, it is a huge honour to be asked to bring my 20 years of design experience to the creation of the new kits. I have worked closely in collaboration with both Aston Villa and Fanatics, which demonstrates a fresh approach to design and a commitment to give more back to the supporters. Every time a Villa fan sees the kits, they will know that one of their own has been a part of the design process.”
Commenting on the announcement, Aston Villa’s Chief Commercial Officer, Luke Organ said, “The deal with LUKE 1977 and Fanatics represents a true partnership. All parties work collaboratively to deliver the very best product for our fans. Extending our prosperous relationship with Fanatics can only benefit the Villa faithful and working with LUKE 1977, headed by lifelong Villa fan Luke Roper, is indicative of our commitment to the Aston Villa fanbase.”
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